Cement Wall Primer · Semi Sheen
Add-On
Brightness that lasts, from the base up.
A cement wall primer formulated with innovative technology for excellent adhesion and high durability. Its latest pigment technology delivers extra brightness and long life to the paint system.
Feature 01
Extra opacity.
A primer earns its place by hiding what is under it. Add-On lays down a dense, even base so patchy plaster, old colour and repair marks stop showing through, and the topcoat develops its true shade instead of fighting the wall underneath.
Image brief
Prompt. Extra opacity. Show a half-primed cement wall where the primed side has completely buried patchy grey plaster and repair marks, the untreated side still showing them, split down the middle of the frame. Context: a bare or freshly plastered masonry wall being prepared, scaffolding and tools in shot. photorealistic editorial product photography, South India / Kerala setting, natural daylight, shallow depth of field, muted natural colour, no text, no logos, no watermarks, no lettering of any kind, no people looking at camera, 3:2 landscape

Feature 02
Interior & exterior.
One primer for both sides of the wall. It takes the weather on exterior cement and gives a smooth, easily maintained base indoors — so a single product covers interior walls, exterior walls, cement ceilings, concrete and freshly plastered surfaces.
Image brief
Prompt. Interior & exterior. Show a brush laying primer onto bare plaster, tight crop on the wet edge. Context: a bare or freshly plastered masonry wall being prepared, scaffolding and tools in shot. photorealistic editorial product photography, South India / Kerala setting, natural daylight, shallow depth of field, muted natural colour, no text, no logos, no watermarks, no lettering of any kind, no people looking at camera, 3:2 landscape

Feature 03
Extra brightness.
The pigment technology is what makes it bright rather than merely white. A brighter, whiter base reflects more light back through the topcoat, so the shade above reads cleaner and holds that look for longer.
Image brief
Prompt. Extra brightness. Show a half-painted wall where the new coat visibly buries the patchy substrate, crisp vertical cut line. Context: a bare or freshly plastered masonry wall being prepared, scaffolding and tools in shot. photorealistic editorial product photography, South India / Kerala setting, natural daylight, shallow depth of field, muted natural colour, no text, no logos, no watermarks, no lettering of any kind, no people looking at camera, 3:2 landscape

At a glance
Performance at a glance.
Tested under laboratory conditions.
Buying & support
Where to buy it, and who to ask.
Add-On is sold through stockists across Kerala. Specification advice comes straight from the people who make it.
02
Technical support
Specification questions and system advice, from the people who make it.
How much primer will you need?
Enter the wall area and this estimates the litres of Add-On required. It runs on the coverage published in the Add-On data sheet — 110–120 sq ft per litre on one coat, 55–60 over two.
Enter an area to see the litres required and the pack sizes that make it up.
1 Coverage is the Add-On data sheet figure. Real spread varies with surface porosity, texture and how it is applied, so treat the result as a working quantity and round up.
Tech specs.
Full technical properties for Add-On. Tested under laboratory conditions.
| Product | Add-On |
|---|---|
| Category | Primers |
| Finish | Cement Primer |
| Sheen | Semi Sheen |
| Rated for | Exterior walls, Interior walls, Roof & terrace |
| Pack sizes | 1L · 4L · 10L · 20L |
| Warranty | No warranty offered |
| Coverage (1 coat) | 110–120 sq ft/L |
|---|---|
| Coverage (2 coats) | 55–60 sq ft/L |
| Recommended surfaces | Interior cement walls · Exterior cement walls · Cement ceilings · Concrete surfaces · Roof surfaces · Newly plastered cement surfaces |
Questions people actually ask.
Straight answers about how Add-On behaves on site.
What finish is Add-On?
Add-On is a cement wall primer with a semi-sheen finish, for interior and exterior cement walls, ceilings, concrete and newly plastered surfaces.
What pack sizes does Add-On come in?
Add-On comes in 1L, 4L, 10L and 20L.
What surfaces is Add-On for?
Add-On is for interior and exterior cement walls, cement ceilings, concrete surfaces, roof surfaces and newly plastered cement surfaces.
What warranty does Add-On carry?
None. Add-On is supplied without a warranty term.
How much Add-On will I need?
Add-On covers 110–120 sq ft per litre on one coat and 55–60 over two. The calculator on this page turns your wall area into litres and pack sizes.
What makes Add-On different?
Extra opacity. Covers what's underneath for a clean, even base.
Compare within primers.
Side by side.
| Add-On | Super Seal | Signature | |
|---|---|---|---|
| Finish | Cement Primer | Waterproof Primer | Exterior Primer |
| Warranty | No warranty offered | 3 year warranty | No warranty offered |
| Pack sizes | 1L · 4L · 10L · 20L | 1L · 4L · 10L · 20L | 1L · 4L · 10L · 20L |
| Rated for | Exterior walls, Interior walls, Roof & terrace | Exterior walls, Interior walls, Damp & leaks | Exterior walls |
