Exterior emulsions · Matt · UV
Alpha
UV layer protection for lasting colour.
A water-based exterior wall finish with unique layer-protection technology that shields your home from ultraviolet rays, keeps colour from fading and leaves a smooth finish.
Feature 01
Layer protection.
Protects the outer coating from the elements.
Image brief
Prompt. Layer protection. Show the finished surface in use, close enough to read the quality of the coating. Context: the exterior wall of a Kerala home, laterite or plastered masonry, coconut palms and monsoon sky. photorealistic editorial product photography, South India / Kerala setting, natural daylight, shallow depth of field, muted natural colour, no text, no logos, no watermarks, no lettering of any kind, no people looking at camera, 3:2 landscape
Feature 02
UV protection.
Guards the surface against damaging ultraviolet rays.
Image brief
Prompt. UV protection. Show strong midday sun falling across the finished elevation, deep shadows. Context: the exterior wall of a Kerala home, laterite or plastered masonry, coconut palms and monsoon sky. photorealistic editorial product photography, South India / Kerala setting, natural daylight, shallow depth of field, muted natural colour, no text, no logos, no watermarks, no lettering of any kind, no people looking at camera, 3:2 landscape
Feature 03
Eco-friendly.
A formulation that is not harmful to the environment.
Image brief
Prompt. Eco-friendly. Show an open window beside a freshly painted wall, sheer curtain moving, clean airy room. Context: the exterior wall of a Kerala home, laterite or plastered masonry, coconut palms and monsoon sky. photorealistic editorial product photography, South India / Kerala setting, natural daylight, shallow depth of field, muted natural colour, no text, no logos, no watermarks, no lettering of any kind, no people looking at camera, 3:2 landscape
At a glance
Performance at a glance.
Tested under laboratory conditions.
Shades
Every one of 1,260 shades.
Tinted to order at the counter. A few light shades that suit exterior walls — the full range is open to you.
Buying & support
Where to buy it, and who to ask.
Alpha is sold through stockists across Kerala. Specification advice comes straight from the people who make it.
02
Technical support
Specification questions and system advice, from the people who make it.
How much paint will you need?
Enter the wall area and this estimates the litres of Alpha required. It runs on the coverage published in the Alpha data sheet — 120–130 sq ft per litre on one coat, 60–65 over two.
Enter an area to see the litres required and the pack sizes that make it up.
1 Coverage is the Alpha data sheet figure. Real spread varies with surface porosity, texture and how it is applied, so treat the result as a working quantity and round up.
Tech specs.
Full technical properties. Tested under laboratory conditions.
| Product | Alpha |
|---|---|
| Category | Exterior emulsions |
| Finish | Matt · UV |
| Rated for | Exterior walls |
| Pack sizes | 1L · 4L · 10L · 20L |
| Warranty | 3 year warranty |
| Coverage (1 coat) | 120–130 sq ft/L |
|---|---|
| Coverage (2 coats) | 60–65 sq ft/L |
| Gloss @ 60° | On request |
| Thinning | On request |
| Drying / recoat | On request |
| Full cure | On request |
Questions people actually ask.
Straight answers about how this product behaves on site.
What finish is Alpha?
Alpha is a matt · uv finish exterior emulsion product.
What pack sizes does Alpha come in?
Alpha is available in 1L and 4L and 10L and 20L.
What surfaces is Alpha for?
Alpha is rated for exterior walls.
What warranty does Alpha carry?
Alpha carries a 3 year warranty. Register or claim it here.
How much Alpha will I need?
Alpha covers 120–130 sq ft per litre on one coat and 60–65 over two. The calculator on this page turns your wall area into litres and pack sizes.
What makes Alpha different?
Layer protection. Protects the outer coating from the elements.
Compare within exterior emulsions.
Side by side.
| Alpha | Extra Life | Majestic | More Life | |
|---|---|---|---|---|
| Finish | Matt · UV | Semi Gloss | High-Sheen | Weather Shield |
| Warranty | 3 year warranty | 8 year warranty | 12 year performance warranty | On request |
| Pack sizes | 1L · 4L · 10L · 20L | 1L · 4L · 10L · 20L | 1L · 4L · 10L · 20L | 1L · 4L · 10L · 20L |
| Rated for | Exterior walls | Exterior walls | Exterior walls | Exterior walls, Ceilings |